The festive movie features an ensemble cast formed by 12 Friends of the Maison, each adding their own energy and creativity to the production
For nearly two centuries, Maison Cartier has built an unrivaled reputation based on constant innovation, timeless elegance and exquisite craftsmanship. On a more philosophical note, however, the “jeweller of kings and the king of jewellers”—to quote King Edward VII of Great Britain—also cherishes the values of universal and timeless love, shared experiences, beauty and intensity.
This November, on the 16th of the month to be exact, Cartier launched its latest celebration of love, which takes the shape of a choral film titled “Love is All.” Filmed in locations including Paris, Los Angeles and Shanghai, the short film brings together a veritable star-studded cast featuring some of the most recognizable Friends of the Maison.
So, for the first time ever, we see Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams sharing the stage together—along with some of Cartier’s most iconic creations—in a single production as they build on each other’s creativity and energy through a joyous hymn. In a way, “Love is All” also shows Cartier’s appreciation for cultural and artistic diversity.
Speaking of artistic diversity, the film is directed by young British director and fashion photographer Charlotte Wales, who is known for her fresh, considered and light-hearted approach. Under Wales’ direction, “Love is All” emerges as an unreserved statement of appreciation for the arts and for culture from a Maison that knows we must think outside the box, push boundaries and overcome barriers, and anything else that holds back our lives or our desire to free our hearts.
Another poignant touch highlighting the film’s underlying theme is its choice of song. In this case, “Love is All” features the 1974 pop song of the same name by Roger Glover and Ronnie James Dio.
“To me, love is magic that decides what you did, what you do and what you will do” ~Jackson Wang
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration,” says Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier. “Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”
The cast of “Love is All” have also shared their thoughts on the theme of the film. “Love is an unconditional feeling of acceptance, adoration, joy, abundance, and empowerment,” says British-American actress Lily Collins. “It’s being supported when you feel weak, motivated when you feel low, and encouraged to reach your wildest dreams. It’s comfort in your skin. Its fulfillment for myself and others. It’s embracing all parts of yourself, mentally and physically, and treating your mind, body, and soul with kindness and respect.” Rapper, singer, fashion designer and dancer Jackson Wang, meanwhile, puts it more succinctly: “To me, love is magic that decides what you did, what you do and what you will do.”
As the end of the year draws near and thoughts of the festive season to come start popping up, a celebration of love and a reminder of the joys of togetherness certainly feels most timely. After all, love is—indeed—all.
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