Captured by Ben Weller, Canali’s Spring/Summer 2025 campaign blends soft palettes, luxurious fabrics and a lakeside retreat to embody modern sophistication
A paradigm of Italian tailor-made elegance for three generations, Canali revisits its roots in men’s sartorial craftsmanship with its spring/summer 2025 campaign. The campaign promotes the “Inner Beauty” philosophy, captured in the tale of an unforgettable summer spent by a serene lake. The location itself reflects Canali’s design ethos. The calm water of the lake, in particular, symbolizes the effortless nature of the brand, enhanced by the interplay of fabrics and a soft color palette. These elements embody Canali’s values while adding a contemporary flair. Shot by Ben Weller, the campaign features models Brando Erba, Jimmy Brighton and Pau Ramis enjoying a tranquil lakeside retreat.
