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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<h2>The brand&#8217;s latest show marks its entrance to the see-now-buy-now universe</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0021.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41080" src="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0021.jpg" alt="The Burberry September 2016 show_002" width="599" height="390" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0021.jpg 599w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0021-300x195.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0021-315x205.jpg 315w" sizes="(max-width: 599px) 100vw, 599px" /></a>
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On Monday, September 19, <a href="http://daman.co.id/?s=Burberry" target="_blank" rel="noopener">Burberry</a> made history. It was the day when the British label finally combined its men&#8217;s and women&#8217;s shows. It was also the day when Burberry unveiled its very first straight-to-consumer or also known as see-now-buy-now collection.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/The-September-Collection-at-Burberry-121-Regent-Street.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41068" src="https://backend.daman.co.id/wp-content/uploads/2016/09/The-September-Collection-at-Burberry-121-Regent-Street.jpg" alt="The September Collection at Burberry 121 Regent Street" width="599" height="390" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/The-September-Collection-at-Burberry-121-Regent-Street.jpg 599w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-September-Collection-at-Burberry-121-Regent-Street-300x195.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-September-Collection-at-Burberry-121-Regent-Street-315x205.jpg 315w" sizes="(max-width: 599px) 100vw, 599px" /></a>
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The changes are well-reflected in the said collection (which has been dubbed &#8220;seasonless&#8221;) that is inspired by Virginia Woolf&#8217;s novel about a transgender poet, &#8220;Orlando.&#8221; As Burberry&#8217;s CEO <a href="http://daman.co.id/?s=Christopher%20Bailey" target="_blank" rel="noopener">Christopher Bailey</a> explains, the collection &#8220;blurs masculine and feminine, casual and formal, night and day.&#8221; The collection is filled with gender non-conforming silhouettes; even the key accessory, the Bridle Bag, is made for both men and women. The bag and the rest of the collection are already available to purchase globally via both the brand&#8217;s stores, both physical and digital.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_001.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41065" src="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_001.jpg" alt="The Burberry September 2016 show_001" width="599" height="390" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_001.jpg 599w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_001-300x195.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_001-315x205.jpg 315w" sizes="(max-width: 599px) 100vw, 599px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0031.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41081" src="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0031.jpg" alt="The Burberry September 2016 show_003" width="599" height="390" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0031.jpg 599w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0031-300x195.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/The-Burberry-September-2016-show_0031-315x205.jpg 315w" sizes="(max-width: 599px) 100vw, 599px" /></a>
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Speaking of digital&#8230; Burberry is deadly serious about its digital effort. The show, for example, was streamed on Burberry.com, Facebook, YouTube and WeChat. In what seems to be the brand&#8217;s ingenious way to appease to the Chinese consumers, the brand is also allowing its followers on WeChat to buy a piece of two available editions of the Bridle Bag. The lucky followers also got to experience a WeChat takover from Chinese celebrities <a href="http://daman.co.id/?s=Kris%20Wu" target="_blank" rel="noopener">Kris Wu</a> and <a href="http://daman.co.id/?s=Vicky%20Zhao" target="_blank" rel="noopener">Vicky Zhao</a>. Moreover, Burberry also launched on Facebook Messenger to offer exclusive content and live customer service, among others.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939BS023_Burberry_Sep2.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41084" src="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939BS023_Burberry_Sep2.jpg" alt="Burberry September 2016 Collection - Arrivals" width="399" height="599" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939BS023_Burberry_Sep2.jpg 399w, https://backend.daman.co.id/wp-content/uploads/2016/09/670357939BS023_Burberry_Sep2-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/09/670357939BS023_Burberry_Sep2-315x473.jpg 315w" sizes="(max-width: 399px) 100vw, 399px" /></a> 
Kris Wu at Burberry&#8217;s show
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/DMB-BURBERRY_ARRIVALS153.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41090" src="https://backend.daman.co.id/wp-content/uploads/2016/09/DMB-BURBERRY_ARRIVALS153.jpg" alt="Burberry September 2016 Collection - Arrivals" width="426" height="599" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/DMB-BURBERRY_ARRIVALS153.jpg 426w, https://backend.daman.co.id/wp-content/uploads/2016/09/DMB-BURBERRY_ARRIVALS153-213x300.jpg 213w, https://backend.daman.co.id/wp-content/uploads/2016/09/DMB-BURBERRY_ARRIVALS153-315x443.jpg 315w" sizes="(max-width: 426px) 100vw, 426px" /></a> 
Vicky Zhao at Burberry&#8217;s show
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM022_Burberry_Sep1.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41086" src="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM022_Burberry_Sep1.jpg" alt="Burberry September 2016 Collection - Arrivals" width="399" height="599" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM022_Burberry_Sep1.jpg 399w, https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM022_Burberry_Sep1-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM022_Burberry_Sep1-315x473.jpg 315w" sizes="(max-width: 399px) 100vw, 399px" /></a> 
Nicholas Hoult at Burberry&#8217;s show
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM069_Burberry_Sep.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41072" src="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM069_Burberry_Sep.jpg" alt="Burberry September 2016 Collection - Arrivals" width="384" height="599" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM069_Burberry_Sep.jpg 384w, https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM069_Burberry_Sep-192x300.jpg 192w, https://backend.daman.co.id/wp-content/uploads/2016/09/670357939RM069_Burberry_Sep-315x491.jpg 315w" sizes="(max-width: 384px) 100vw, 384px" /></a> 
Cara Delevingne and Lily James at Burberry&#8217;s show
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/670358513BS001_Burberry_Sep.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41073" src="https://backend.daman.co.id/wp-content/uploads/2016/09/670358513BS001_Burberry_Sep.jpg" alt="Burberry September 2016 Collection - Backstage" width="383" height="598" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/670358513BS001_Burberry_Sep.jpg 383w, https://backend.daman.co.id/wp-content/uploads/2016/09/670358513BS001_Burberry_Sep-192x300.jpg 192w, https://backend.daman.co.id/wp-content/uploads/2016/09/670358513BS001_Burberry_Sep-315x492.jpg 315w" sizes="(max-width: 383px) 100vw, 383px" /></a> 
Alexa Chung at Burberry&#8217;s show
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/670358513RM006_Burberry_Sep.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41074" src="https://backend.daman.co.id/wp-content/uploads/2016/09/670358513RM006_Burberry_Sep.jpg" alt="Burberry September 2016 Collection - Backstage" width="384" height="598" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/670358513RM006_Burberry_Sep.jpg 384w, https://backend.daman.co.id/wp-content/uploads/2016/09/670358513RM006_Burberry_Sep-193x300.jpg 193w, https://backend.daman.co.id/wp-content/uploads/2016/09/670358513RM006_Burberry_Sep-315x491.jpg 315w" sizes="(max-width: 384px) 100vw, 384px" /></a> 
Jourdan Dunn at Burberry&#8217;s show
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In non-digital world, the brand is also opening the Makers House, which is a space for visitors to experience and learn about Burberry&#8217;s design heritage. The Makers House will be open from public from September 21 to 27.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Burberry-Makers-House_001.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-41077" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Burberry-Makers-House_001.jpg" alt="Burberry Makers House_001" width="299" height="195" /></a><a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Burberry-Makers-House_002.jpg"><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-41078" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Burberry-Makers-House_002.jpg" alt="Burberry Makers House_002" width="299" height="195" /></a> 
Scenes from the Makers House
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Burberry’s First Seasonless Collection Gives New Meaning to Instant Fashion

Burberry,

Christopher Bailey,

Kris Wu,

Vicky Zhao