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Burberry spotlights its Heritage Collection and iconic trench coat through a timeless campaign rooted in craftsmanship and longevity
<figure id="attachment_115767" aria-describedby="caption-attachment-115767" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115767" src="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649223219_18575193514033388_2254577010395333141_n.jpg" alt="" width="1080" height="1352" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649223219_18575193514033388_2254577010395333141_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649223219_18575193514033388_2254577010395333141_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649223219_18575193514033388_2254577010395333141_n-818x1024.jpg 818w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649223219_18575193514033388_2254577010395333141_n-768x961.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-115767" class="wp-caption-text">Jack Draper</figcaption></figure>
Burberry’s legacy is rooted in innovation, most notably the creation of gabardine in the late 19th century. This weather-resistant fabric transformed outerwear, offering protection from the elements without compromising freedom of movement. Over time, the trench coat has evolved in form while remaining true to its original purpose, emerging as a lasting symbol of British identity.
That legacy finds renewed expression in “Portraits of an Icon,” a campaign that brings the trench into the present through a contemporary lens. Captured in a series of intimate black-and-white portraits by Tim Walker, the visuals shift focus to the individuality of wear. Trench coats are styled with relaxed ease — belts loosely fastened, collars turned up — evoking an understated, effortless sophistication. A diverse cast including Jack Draper, Eberechi Eze, Jonathan Bailey, Kid Cudi and Wu Lei underscores the trench’s versatility across cultures and disciplines, each bringing a distinct perspective to the classic silhouette.
<figure id="attachment_115764" aria-describedby="caption-attachment-115764" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115764" src="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641831219_18574213555033388_4220395791498962295_n.jpg" alt="" width="1080" height="1352" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641831219_18574213555033388_4220395791498962295_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641831219_18574213555033388_4220395791498962295_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641831219_18574213555033388_4220395791498962295_n-818x1024.jpg 818w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641831219_18574213555033388_4220395791498962295_n-768x961.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-115764" class="wp-caption-text">Jonathan Bailey</figcaption></figure>
Alongside the imagery, Burberry presents its Heritage Collection, where enduring icons such as the Camden car coat and Kensington trench are reinterpreted through modern craftsmanship. Produced in England using organic cotton gabardine, the pieces emphasize continuity over reinvention. Rather than pursuing novelty, the campaign reflects on longevity — illustrating how the trench remains relevant across generations, shaped not by drastic change but by the individuals who wear it.
The campaign also displays the Heritage Collection, featuring modern designs made in England using organic cotton gabardine in addition to timeless fashions like the Camden car coat and Kensington trench. Instead of emphasizing innovation, the promotional materials focuses on longevity. Burberry underscores the trench&#8217;s relevance throughout generations by highlighting how many individuals wear it in different ways, demonstrating that real icons don&#8217;t have to make significant changes in order to remain current and trendy.
<figure id="attachment_115766" aria-describedby="caption-attachment-115766" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115766" src="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641909469_18574421608033388_4589037989910885930_n.jpg" alt="" width="1080" height="1352" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641909469_18574421608033388_4589037989910885930_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641909469_18574421608033388_4589037989910885930_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641909469_18574421608033388_4589037989910885930_n-818x1024.jpg 818w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_641909469_18574421608033388_4589037989910885930_n-768x961.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-115766" class="wp-caption-text">Eberechi Eze</figcaption></figure>
<figure id="attachment_115765" aria-describedby="caption-attachment-115765" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115765" src="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_645769841_18574353208033388_5747061625373332288_n.jpg" alt="" width="1080" height="1351" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_645769841_18574353208033388_5747061625373332288_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_645769841_18574353208033388_5747061625373332288_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_645769841_18574353208033388_5747061625373332288_n-819x1024.jpg 819w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_645769841_18574353208033388_5747061625373332288_n-768x961.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-115765" class="wp-caption-text">Wu Lei</figcaption></figure>
<figure id="attachment_115763" aria-describedby="caption-attachment-115763" style="width: 567px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115763" src="https://backend.daman.co.id/wp-content/uploads/2026/03/burberry-2026-trench-campaign-hero-rhw-and-b-cropped-clean-srgb-16x9-1.jpeg" alt="" width="567" height="709" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/burberry-2026-trench-campaign-hero-rhw-and-b-cropped-clean-srgb-16x9-1.jpeg 567w, https://backend.daman.co.id/wp-content/uploads/2026/03/burberry-2026-trench-campaign-hero-rhw-and-b-cropped-clean-srgb-16x9-1-240x300.jpeg 240w" sizes="auto, (max-width: 567px) 100vw, 567px" /><figcaption id="caption-attachment-115763" class="wp-caption-text">Bright Vachirawit</figcaption></figure>
<figure id="attachment_115762" aria-describedby="caption-attachment-115762" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115762" src="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_658608055_18579244507033388_349956737929553518_n.jpg" alt="" width="1080" height="1352" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_658608055_18579244507033388_349956737929553518_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_658608055_18579244507033388_349956737929553518_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_658608055_18579244507033388_349956737929553518_n-818x1024.jpg 818w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_658608055_18579244507033388_349956737929553518_n-768x961.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-115762" class="wp-caption-text">Reece Clarke</figcaption></figure>
<figure id="attachment_115768" aria-describedby="caption-attachment-115768" style="width: 1080px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-115768" src="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649222755_18575464456033388_4533273204607099214_n.jpg" alt="" width="1080" height="1352" srcset="https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649222755_18575464456033388_4533273204607099214_n.jpg 1080w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649222755_18575464456033388_4533273204607099214_n-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649222755_18575464456033388_4533273204607099214_n-818x1024.jpg 818w, https://backend.daman.co.id/wp-content/uploads/2026/03/SnapInsta.to_649222755_18575464456033388_4533273204607099214_n-768x961.jpg 768w" sizes="auto, (max-width: 1080px) 100vw, 1080px" /><figcaption id="caption-attachment-115768" class="wp-caption-text">Kid Cudi</figcaption></figure>

Burberry’s “Portraits of an Icon” campaign features Jack Draper, Bright, Jonathan Bailey and more

Bright Vachirawit,

Burberry,

Eberechi Eze,

Jack Draper,

Jonathan Bailey,

Kid Cudi,

Portraits of an Icon,

Reece Clarke,

Wu Lei