The new Chronomat collection celebrates a significant time in Breitling’s history, while projecting a clear vision for the future
When the Breitling Chronomat was launched back in 1984, it marked a welcome return of mechanical Swiss watches, which had all but disappeared when quartz watches dominated the marketplace in the 1970s. It also celebrated Breitling’s centenary in style and marked the return of the mechanical chronograph.
“The 1984 Chronomat occupies a very important place in our modern history. It was the watch that boldly proclaimed Breitling was staying absolutely true to its roots,” explained Breitling’s CEO, Georges Kern. “When much of the industry focused their efforts and energies on quartz watches, the Chronomat reminded the world that Breitling had essentially invented the modern mechanical chronograph. The message resonated and the brand prospered. The Chronomat Collection is a fitting tribute to the amazing watch that, more than any other, put us back in touch with our heritage.”
Fast forward to the present, the brand creates a new Chronomat collection featuring the classic namesake from the 1980s and makes it instantly recognizable. These new timepieces come with a signature rotating bezel, which is highlighted by the interchangeable rider tabs at 3 o’clock and 9 o’clock. These allow the wearer to either “count up” or “count down.” FInally, it also comes with the highly recognizable stainless-steel integrated Rouleaux bracelet with a butterfly clasp.
More importantly, each chronograph in the new collection is powered by the Breitling Manufacture Caliber 01, an in-house mechanical movement that delivers an impressive power reserve of about 70 hours.
Furthermore, the watches in the Chronomat Collection are available with a range of different metal and dial options. The 42mm stainless-steel case version, for one, comes with a choice of a silver, copper or blue dial with black contrasting chronograph counters. It is also available with a black dial with silver contrasting chronograph counters.
Breitling has also released the Chronomat Bentley, which celebrates Breitling’s partnership with the great British luxury car brand. Then comes the new Chronomat Frecce Tricolori Limited Edition, which has a blue dial that features tone-on-tone subdials and the Frecce Tricolori logo on the dial, positioned where the Breitling logo is normally placed.
All in all, today’s passionate and fashionable adventurers will certainly be drawn to the new Chronomat Collection, whose watches perfectly reflect Breitling’s commitment to creating authentic, everyday luxury for men and women of purpose, action and style.
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