In a new, first-of-its-kind partnership, Breitling will purchase sustainable aviation fuel for all business flights on SWISS
Swiss brand Breitling has long championed sustainable watchmaking through initiatives like using Outerknown ECONYL yarn straps along with sustainable packaging, teaming up with Ocean Conservancy to clean up plastic waste from the seas and more. Its latest sustainability program, however, is quite novel.
Essentially, Breitling has entered a new partnership with SWISS International Air Lines where the brand will purchase sustainable air fuel (SAF) for all of its business-related flights on SWISS, applied retroactively to the entire 2022 calendar year. SWISS currently uses SAF produced from biogenic waste (e.g., used cooking oil), which can cut CO2 emissions by 80 percent. In the future, synthetic fuels should become virtually CO2-neutral.
By purchasing SAF for its SWISS flights, Breitling will basically reduce its flight-related CO2 emissions by—as mentioned above—80 percent. And by investing in high-quality carbon offsets, the brand can basically achieve carbon neutrality on its air travel.
Breitling CEO Georges Kern elaborates: “For us, sustainability is not a project, it’s a journey we’re on to transform our business. Achieving CO2 neutrality on our work-related SWISS flights is an important way for us to reduce our emissions and, through the purchase of SAF, make a small contribution to the sustainability transition of the aviation industry, which we’ve been closely linked to since the 1930s.”
Furthermore, this partnership between Breitling and SWISS is expected to further the cause of sustainable air travel, both by providing an exemplary pioneering role as well as pushing the production of SAF—which is only available in small quantities most of the time—in a very tangible way.
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