Prada’s latest Re-Nylon campaign, featuring acclaimed British actor Benedict Cumberbatch, exposes the effects of plastic waste in the Lofoten Archipelago of Norway
Prada continues to champion sustainability with its Re-Nylon line. Earlier this year, the Italian fashion house unveiled a new campaign that highlights the philosophy and reality behind this innovative collection. Divided into four film chapters, the campaign’s first installment stars English actor Benedict Cumberbatch. Directed by storyteller Johnny Langenheim with creative direction by Richard Phillips, the film follows Cumberbatch as he journeys to Norway’s Lofoten Archipelago to explore the critical issue of plastic pollution in the Arctic.