This exclusive multi-year, long-term collaboration underscores their shared pursuit of excellence and their belief in the positive power of music
Bang & Olufsen has recently announced a new partner: the talented Liverpool FC and England footballer, Trent Alexander-Arnold. This exclusive partnership brings together two perfectly matched names, both resilient in their pursuits of excellence. For both the Danish audio brand and the 22 years old footballer, precision is everything.
Kristian Teär, CEO of Bang & Olufsen, remarked: “I am very proud to announce our association with Trent, who is an exceptional talent that shares our values. We know that music plays an important role for both training and restitution, no matter if you are the world’s best right back or an everyday sport enthusiast.”
Alexander-Arnold brings a unique and inspiring insight on how Bang & Olufsen’s signature style and sound motivates and pushes him to overcome every challenge. Indeed, Bang & Olufsen is no stranger to producing sporting sound, having recently launched a new sports collection, comprising of the Beosound A1 portable speaker and E8 Sport true wireless earphones.
“Music plays a massive role in my day-to-day routine as an athlete. When I’m getting ready for a game, pushing through a big workout or in recovery mode, immersing myself in music gives me that extra push I need to get things done. I’m a proper perfectionist about it, it doesn’t matter if I’m listening to a song in my headphones to help me focus or blasting something on the speakers after a win, I’m not happy unless it’s amazing quality,” said Alexander-Arnold.
This partnership encapsulates a quest for superior performance that both the young football star and audio brand possess, as well as a shared vision of development and progress to achieve perfection.
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