Balenciaga Contributes To The Fight Against Racism With Annual Donation

Funding will go to the National Association for the Advancement of Colored People (NAACP).

Protests against police brutality spread across the United States as people from all walks of life took to the streets against the treatment of George Floyd—an African-American man who died in the hands of police in Minneapolis with his last moments recorded on video. Luxury fashion house Balenciaga announced that the brand is now setting up an annual donation in order to honor the life of the George Floyd and also in order to contribute to the fight against racism and racial brutality.

“Starting in 2020, and every following year, we will communicate on our commitment and continued donation. This gesture of financial support is only the beginning of what is to be done in support of the #BlackLivesMatter movement. We believe that progress is possible if we all stand together,” the brand stated.

According to a statement published on Twitter, Balenciaga has set up an annual donation to the National Association for the Advancement of Colored People (NAACP). The mission of the NAACP is to secure political, educational, social, and economic equality of rights in order to eliminate race-based discrimination and ensure the health and well-being of all persons. In addition, the brand has also establisheda fund in France to support local actions against racism.