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From music to fashion, A$AP Rocky now adds eyewear to his influence as he joins Ray-Ban as creative director, shaping the brand’s next era
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-108641" src="https://backend.daman.co.id/wp-content/uploads/2025/04/Ray-Ban-x-AAP-ROCKY-3_small.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2025/04/Ray-Ban-x-AAP-ROCKY-3_small.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2025/04/Ray-Ban-x-AAP-ROCKY-3_small-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2025/04/Ray-Ban-x-AAP-ROCKY-3_small-768x960.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
Ray-Ban continues to set the standard in innovative and fashion-forward eyewear with the appointment of A$AP Rocky as its first-ever creative director. A true style innovator, entrepreneur and multihyphenate artist, A$AP brings an unmistakable influence to everything he wears. Interestingly, his role extends beyond designing collections, as A$AP will also be involved in the creation of store concepts, directing campaigns and also various brand activations. In short, the rapper is set to usher in a new era for Ray-Ban.

A$AP Rocky ushers in a new era as Ray-Ban’s first Creative Director

A$AP Rocky,

Ray-Ban