post

A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<h2>TIMELESS IMAGE. Swiss watch maker Rado once again collaborates with Lidewij Edelkoort to create a millennial appealing campaign</h2>
<img loading="lazy" decoding="async" class="aligncenter wp-image-52729 size-full" src="https://backend.daman.co.id/wp-content/uploads/2017/09/Rado-Portraits-of-time.png" alt="" width="640" height="611" srcset="https://backend.daman.co.id/wp-content/uploads/2017/09/Rado-Portraits-of-time.png 640w, https://backend.daman.co.id/wp-content/uploads/2017/09/Rado-Portraits-of-time-300x286.png 300w, https://backend.daman.co.id/wp-content/uploads/2017/09/Rado-Portraits-of-time-315x301.png 315w" sizes="(max-width: 640px) 100vw, 640px" />
Left: Rado Ceramica, Right: Rado True Thinline Colours
<a href="http://daman.co.id/?s=Rado" target="_blank" rel="noopener">Rado</a> has always been seen as pioneer between Swiss luxury brands, never shying away from following the latest trends and at times even successfully becoming a trendsetter. Seeing how the new generation of millennials need a more imaginary approach to appeal to their interests, the Swiss watch maker once again has collaborated with famed trend analyst <a href="http://daman.co.id/?s=Lidewij+Edelkoort" target="_blank" rel="noopener">Lidewij Edelkoort</a> to come up with the ‘Portraits of Time’ campaign. This latest campaign features Rado’s latest collection of timepieces that have been artistically captured in a lookbook showcasing the new timepieces that each embody four concrete statements of style, which are poetry, memory, comfort and design. The four atmospheres were proposed by Edelkoort that center around the quality, durability and a discovery of personal style that Rado time pieces are recognized for.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-52730" src="https://backend.daman.co.id/wp-content/uploads/2017/09/classic_grey_still_life.jpg" alt="" width="640" height="767" srcset="https://backend.daman.co.id/wp-content/uploads/2017/09/classic_grey_still_life.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2017/09/classic_grey_still_life-250x300.jpg 250w, https://backend.daman.co.id/wp-content/uploads/2017/09/classic_grey_still_life-315x378.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
Rado Diamaster Grande Seconde
To better explain the concept of the four statements of style proposed by Edelkoort, each pillar can be seen as follows. The True Thinline Colours collection embodies a poetic mood, with four jewel-toned watches that blend seamlessly with an artistic vocabulary. The concept of Memory comes back to life through vintage-inspired timekeepers, such as the unabashedly retro <a href="http://daman.co.id/rados-new-retro-timepiece/" target="_blank" rel="noopener">HyperChrome 1616</a>. Rado&#8217;s DiaMaster Grande Seconde represents the comfort concept, envisioning a retreat to a sphere of cozy domesticity, as seen in the softly masculine look of the timepiece. To capture the design concept, the special edition Rado True that employed a diverse team of international designers utilizing unique materials to create a personal vision best embodies the design concept of the campaign.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-52731" src="https://backend.daman.co.id/wp-content/uploads/2017/09/170301_Rado_Rainer_Mutsch_397_RGB_ok_A5.jpg" alt="" width="640" height="796" srcset="https://backend.daman.co.id/wp-content/uploads/2017/09/170301_Rado_Rainer_Mutsch_397_RGB_ok_A5.jpg 640w, https://backend.daman.co.id/wp-content/uploads/2017/09/170301_Rado_Rainer_Mutsch_397_RGB_ok_A5-241x300.jpg 241w, https://backend.daman.co.id/wp-content/uploads/2017/09/170301_Rado_Rainer_Mutsch_397_RGB_ok_A5-315x392.jpg 315w" sizes="(max-width: 640px) 100vw, 640px" />
Rainer Mutsch wearing Rado True Stratum
In the end, Edelkoort went on to say, “Wearing a Rado timepiece feels like a declaration of independence for people who allow themselves to be different, to express themselves, to take time to indulge in design. Taking time to take care of good taste.”
&nbsp;
&nbsp;

An Intimate Look at Rado’s ‘Portraits of Time’ Campaign

DiaMaster Grande Seconde,

hyperchrome 1616,

Lidewij Edelkoort,

rado,

Rado True,

timepiece,

True Thinline Colours,

watch