Alexander Skarsgård is riding high due to his spellbinding performance as the alternately smoldering and cold-blooded vampire Eric Northman in the smash HBO hit True Blood. Now Calvin Klein is harnessing the Swedish actor’s sexual energy by making him the face of their newest men’s fragrance, Encounter.
He stars in the ad campaign alongside Lara Stone, who has previously worked with Calvin Klein. The dramatically shot, blue-lit campaign shows Skarsgård in the throes of romancing a mysterious woman. It looks how the scent should make you feel — daring. Skarsgård has described the concept as similar to a short film. “It felt interesting to me. I wanted to be involved with something where you tell a story — even though it’s a short story.”
Although it’s not explicit, there’s no denying the dark and compelling ad takes some inspiration from the actor’s vampiric persona. He is considered by most True Blood fans to be the hottest vampire in Bon Temps. Notes for the new fragrance include mandarin, cardamom and rum in the head; jasmine, cognac and pepper feature in the heart; while the dry down offers musk and cedar. Encounter was created by Honorine Blanc and Pierre Negrin of Firmenich and will be available in September.
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