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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Vans Presents Its New Ambassadors for Sk8-Hi

Meet the new faces of the classic

 

Jay_Howell_for Vans Sk8-Hi_illustration

 

The Sk8-Hi lace-up high top sneaker from Vans are an icon on its own right. First launched in 1978 as Style 38, it quickly became a hit among skateboarders, as the design protected the bones above their ankles when they were out doing awesome, sometimes dangerous skateboarding.

Over the time, of course, Sk8-Hi has evolved into the lifestyle sneaker that we know now, with a slew of styles and models to choose from. So to celebrate the latest Sk8-Hi’s offering, Vans is working with a team of brand ambassadors with diverse personal styles to interpret how they wear the sneaker.

First up is Henry Rollins, the vocalist of American punk rock band called Black Flag. In the new campaign for Vans, he’s putting on the same original Sk8-Hi he once wore during the band’s heyday in 1980s.

 

Original Henry Rollins for Vans Sk8-Hi
Henry Rollins on stage, 1981

 

Henry Rollins for Vans Sk8-Hi
Henry Rollins, today

 

Rollins is joined by Californian freesurfer Dane Reynolds, Beijing-born hip-hop artist J-Fever and Los Angeles-based artist Jay Howell.

 

Dane_Reynolds_Dog_for Vans Sk8-Hi
Dane Reynolds

 

J_Fever_for Vans Sk8-Hi
J-Fever

 

Jay_Howell and Street Dog for Vans Sk8-Hi
Jay Howell

 

Other ambassadors include model Natalie Westling, singer Syd Tha Kyd and skater Lizzie Armanto.

 

Natalie_Westling_ for Vans Sk8-Hi
Natalie Westling

 

Syd_Tha_Kid_for Vans Sk8-Hi
Syd Tha Kid

 

Lizzie_Armanto_for Vans Sk8-Hi
Lizzie Armanto

 

 

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