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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

The Weeknd to Open Pop-Up Shops

Pop-up shops are in fashion, and here’s one more proof of it

 

A photo posted by The Weeknd (@theweeknd) on

 

Musician and Bella Hadid‘s boyfriend Abél Tesfaye, or more widely-known as The Weeknd, is opening pop-up shops on his own.

The announcement came via his Instagram and Twitter, accompanied with an image of the shops’ official poster. Other than the dates (November 4-6) and a website link, it provides very little information, though. No locations, no preview of the items, nothing.

Secret pop-ups, of course, are also the trend these days, judging from the success of Kanye West and Vetements‘. So if history repeats itself, this one is going to be as fiery as The Weeknd’s head in “I Can’t Feel Myself” music video.

As we mentioned above, there are no details regarding the items. But considering the fact that it’s called the Starboy Pop-Up Shops and his new album of the same name will come out on November 25, expect to see album-related merch there!

 

 

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