Timberland introduces the new FlyRoam Collection featuring their exclusive Aerocore energy system. This evolution picks up where their Spring 18 version left off. The system continues to be one of the brand’s most progressive and exciting innovations they’ve ever developed. This season, the collection includes new style options like the leather FlyRoam Go hiker and a chukka called the FlyRoam Chill.
The Aerocore energy system’s lightweight sole design opens up new possibilities with high rebound cushioning and comfort in every step. It’s lighter and faster on the feet—for freedom to live an adventurous life.
This new range will be introduced through an inﬂuencer-based campaign that will showcase key footwear on real Timberland consumers leading a modern, youthful life. We follow the journey of NK7, known for having one of China’s most featured Instagram accounts. NK7 is a photographer who’s heavily inspired by architecture in the urban space. His images capture the unexpected beauty of the city from incredible angles. To get such amazing shots, NK7 needs the right pair of footwear—the Timberland® FlyRoam with Aerocore™ technology.
For the campaign, NK7 turns his lens towards Hong Kong in search of nature hidden within the city. See him move freely through the urban forest, made possible by Timberland’s Aerocore™ energy system. Follow the story online #FLYROAM.
SHARE THIS ARTICLE