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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

TAG Heuer Pays Tribute to Founder with Calibre Heuer 01

NUMERO UNO. Not content with its collaboration with Intel and Android Wear for an upcoming smartwatch, TAG Heuer is blazing a new trail with a brand new collection titled Calibre Heuer 01, paying tribute to the brand ’s founder Edouard Heuer

 

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This 45mm titanium watch runs on the eponymous Heuer 01 movement, with 50 hours of power reserve. If any, that is actually a further development of the seminal calibre 1887, and the whole display is bared open, thanks to the skeletonized dial construction. Speaking of which, the case construction is quite unlike any other. No longer a traditional single piece, it is a modular assembly consisting of 12 different components. Hence, the possibility for material combinations and treatments is virtually limitless. For all of its solid features, TAG Heuer confidently bills the Calibre Heuer 01 as the backbone of the new exciting collection to come.

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