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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Salvatore Ferragamo Launches New Made-to-Order Program

Salvatore Ferragamo just got better at playing this #shoegame thing

 

TRAMEZZA Salvatore Ferragamo 2

 

Didn’t think it was possible before, but Salvatore Ferragamo‘s most prestigious men’s shoe range, the iconic Tramezza, just got even more awesome with the launch of the brand’s exclusive made-to-order program.

Starting October 5, Salvatore Ferragamo will let customers customize their own Tramezza shoes. Any footwear created with the Tramezza method is special, thanks to the thick and flexible leather that is placed between the insole and sole to make it stronger.

 

TRAMEZZA Salvatore Ferragamo craftsmanship

 

The customers can personalize the shoes based on their style preference; they get to choose between the classic Oxford, Monkstrap or Monkstrap Boot. What’s more, they’re also allowed to pick the material, color, buckle finish and personalized lettering on the sole.

 

TRAMEZZA Salvatore Ferragamo craftsmanship 2

 

The made-to-order initiative is available at stores or via the newly launched dedicated site tramezza.ferragamo.com, where you can also look for your inspirations from Tramezza-wearing celebrities such as Bradley Cooper, Hugh Jackman and Ryan Gosling.

 

 

 

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