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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Open House: Cartier Occupies Italian Palace to Introduce “Drive de Cartier” Watch

A royal night out

 

Drive de Cartier event in Florence - Special guest Edgar Ramirez_9447
Édgar Ramirez

 

While it doesn’t look as lavish as some other palaces, the Palazzo Gondi in the heart of Florence, Italy is not the one to be taken lightly. For one, it’s said that the Leonardo da Vinci had stayed and painted the “Mona Lisa” inside one of the parts in the palace.

On June 14 to 16, 2016, the Palazzo had, once again, became the center for artists when Cartier occupied the palace to introduce its latest men’s watch, Drive de Cartier. We said “occupied” because Cartier actually turned the palace into a “house;” most specifically, the house of a Drive de Cartier man.

 

Drive de Cartier event in Florence - the entrance_VLappartient_7913

 

Drive de Cartier event in Florence - the patio_VLappartient_7534

 

Drive de Cartier event in Florence - the patio_VLappartient_7544

 

Drive de Cartier event in Florence - the drawing room_VLappartient_7340

 

Drive de Cartier event in Florence - The library_VLappartient_7227

 

Drive de Cartier event in Florence - the dressing room_VLappartient_8355

 

Drive de Cartier event in Florence - the dressing room_VLappartient_7699

 

Drive de Cartier event in Florence - _VLappartient_0642

 

During the three-day event, the Drive man opened his residence to “the eclectic artists close to his heart,” including actor Édgar Ramirez, Greek artist Konstantin Kakanias and fashion journalist extraordinaire Suzy Menkes. Meanwhile, rocker Lawrence Taylor Nancy Whang from LCD Soundsystem, French pop quarter L’Impératrice and many more performed at the house to entertain the guests.

 

Drive de Cartier event in Florence - Bertrand Burgalat & Vanessa Seward_9927
Bertrand Burgalat & Vanessa Seward

 

Drive de Cartier event in Florence - Stefano Tonchi_VLappartient_1311
Stefano Tonchi

 

Drive de Cartier event in Florence - David Coggins_VLappartient_1914
David Coggins

 

Drive de Cartier event in Florence - Konstantin Kakanias_VLappartient_1096
Konstantin Kakanias

 

Drive de Cartier event in Florence - Mandla Sibeko_VLappartient_0979
Mandla Sibeko

 

Drive de Cartier event in Florence - Nicolas Lemoigne_VLappartient_0020
Nicolas Lemoigne

 

Drive de Cartier event in Florence - Shuhei Nishiguchi_VLappartient_1606
Shuhei Nishiguchi

 

Drive de Cartier event in Florence - Simon Lohmayer_VLappartient_1360
Simon Lohmayer

 

Drive de Cartier event in Florence - Suzy Menkes_VLappartient_1296
Suzy Menkes

 

Drive de Cartier event in Florence - Trystan Putter_VLappartient_1494
Trystan Putter

 

Drive de Cartier event - Christopher Lee - Sean Lee Davies & Chris Edwards_9429
Christopher Lee, Sean Lee Davies & Chris Edwards

 

Drive de Cartier event - Cyrille Vigneron CEO of Cartier and Bianca Brandolini_VLappartient_9349
Cyrille Vigneron, CEO of Cartier, and Bianca Brandolini

 

Drive de Cartier event in Florence - _VLappartient_8033

 

Drive de Cartier event in Florence - Jonas Cuaron, special guest Edgar Ramirez & Arnaud Carrez (Cartier)_9858
Jonas Cuaron, Édgar Ramirez & Arnaud Carrez

 

Drive de Cartier event in Florence - Saharat Sangkapricha , Chris Edwards & special guest Edgar Ramirez_9819
Saharat Sangkapricha , Chris Edwards & Édgar Ramirez

 

Drive de Cartier event in Florence - L Imperatrice_VLappartient_1798
L Imperatrice

 

Drive de Cartier event in Florence - Lawrence Taylor_9897
Lawrence Taylor

 

Drive de Cartier event in Florence - Nancy Whang from LCD Sound System_VLappartient_9960
Nancy Whang from LCD Sound System

 

Drive de Cartier event in Florence - Paul Sevigny_VLappartient_1180
Paul Sevigny

 

The Maison’s newest men’s watch, Drive de Cartier is known for its unique cushion-shaped case, “an expression of the Cartier man’s elegance and independent spirit.” The watch is also created with guilloché dial and blue sapphire winding crown. The case back is transparent, allowing the wearer a full view of the Manufacture Movement 1904 MC inside.

 

Drive de Cartier event in Florence - the studio_VLappartient_7496

 

Drive de Cartier event in Florence_VLappartient_7192

 

 

Photos: Cartier

 

 

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