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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Online Exclusive Feature: River Viiperi

MASTER OF HIS DESTINY. Being a model is what River Viiperi has always been destined to be. With a portfolio filled with notable campaigns, fashion shows and covers, he is well on his way to fulfill that destiny

 

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Outfit by Stephen F., tie and pocket square by The Tie Bar

 

The apple doesn’t fall far from the tree. Model River Viiperi’s life is an embodiment of this saying as he has been following in his mother’s footsteps to model since he was a kid. Viiperi, however, manages to carve his own path in the industry. He has fronted several campaigns, from Armani Exchange, Bershka and H&M to Calvin Klein fragrance, Tommy Hilfiger and Ralph Lauren. He also frequently walks for a number of fashion shows in the four fashion capitals and has graced a number of fashion magazine covers. Nevertheless, the 1991-born model never comes off as being overly ambitious. During the interview, Viiperi was easygoing yet enthusiastic, fully confident that everything happens for a reason.

 

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Outfit by Stephen F.

 

DA MAN: Hi River, how did your modeling career start?
River Viiperi: My modeling career started when I was a young kid because my mom used to be a model. My sister and I would do some modeling when we were kids. When I was close to turning 18, I decided to give it a try as a fulltime job since my mother thought I could do it. Six years later, here we are.

DA: What are your current modeling projects?
RV: I feel like the modeling industry is always a current project as you’re always trying to book another job, get a bigger job, work with new clients and so on. I’d have to say that’s my current project … if it makes any sense.

 

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Outfit by Stephen F., tie, scarf and pocket square by The Tie Bar, watch by Omega

 

 

Right now I’m focused on where I will be tomorrow

 

 

DA: Can you recall the most fun shoot you’ve ever been part of?
RV: Every shoot I do is fun, and all projects are different. Usually, the more entertaining ones are those with big budgets, but the others that don’t have that big budget also involve people who put tremendous amounts of effort into their job. When working in one of the latter, I have just as much, or even more, fun as it involves a lot of imagination when the budget is limited.

DA: Speaking of fun, being a model requires you to travel to a lot of places. What are the most memorable ones?
RV: There are so many; every trip has its special moments. From fashion weeks in Milan and Paris where you get to see all of your friends that you might not see throughout the year, to crazy shoots in sick locations that you know you might never visit again.

 

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Outfit by Stephen F.

 

DA: Do you have someone you’re eager to work with in the future?
RV: I’ve been lucky to work with some of the biggest names in the industry and would love to work with those who I haven’t collaborated with!

DA: What would you consider your biggest achievement so far?
RV: I tend to set goals for myself and so far I’ve reached some of the very important ones since I started this adventure six years ago. I can’t really just pick one.

DA: What about health regimes? What do you do to stay in shape?
RV: Lately, I’ve been very strict with myself. I go to the gym every day for about an hour, eat healthy and try to keep a positive attitude.

 

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Outfit by Stephen F., watch by Omega

 

DA: What would you do if you were not a model?
RV: I would probably work in finance. At a younger age I loved to read about the stock market and investment. It’s kind of always been an interest of mine.

DA: What is your philosophy in life?
RV: Everything happens for a reason.

DA: Where will you be five years from now?
RV: Who knows … where will you be? [Laughs] Right now I’m focused on where I will be tomorrow. Five years is a long time.

DA: Do you have any style or fashion rules to live by?
RV: Comfort! [Laughs]

 

 

Photography Max Papendieck
Styling Gregory Wein
Grooming Leo Wyatt
Model River Viiperi/Soul Models
Art Director Jim O’Leary

 

 

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