TAG Heuer has added more members to its army of brand ambassadors
Introducing Ryan Tedder, Zach Filkins, Drew Brown, Eddie Fisher and Brent Kutzle. You may know them as One Republic, the Grammy-nominated band that got its big break after releasing its hit song, “Apologize” in 2007.
Today, almost a decade after the single came out, One Republic is introducing its latest album, “Oh My My.” The band has also found a fan in Jean-Claude Biver, TAG Heuer‘s CEO. And with that, comes the partnership deal between One Republic and TAG Heuer.
The watch manufacturer has previously appointed the likes of David Guetta and Martin Garrix as ambassadors, but TAG Heuer points out that, by joining forces with One Republic, it’s set to establish a new kind of partnership in music.
Over the next months, TAG Heuer will join One Republic as they take fans behind the scenes. The aim is for the band to share all of its #DontCrackUnderPressure moments to the audience.
As usual, the partnership also requires the band to be featured in the watch brand’s ad campaign, which you can see below: