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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

News: Emporio Armani Taps Calvin Harris for its Campaign

FASHIONABLE TUNES. Fashion and music have an interesting dynamic. So, when Emporio Armani chose top-earning DJ Calvin Harris as the new face of its spring/summer ’15 collection, it came as a pleasant surprise.

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Giorgio Armani himself mentioned that Harris is capable of attracting people with his music and energy, and the fact that he is not a model will create a more engaging connection with the public. For the campaign, the Scot swaps his casual DJ gear with the Italian brand’s wares. He also got to show off his chiseled physique for Armani’s underwear campaign.

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