ANOTHER ROUND OF RESHUFFLES. After seven months without a creative director, Italian fashion house Roberto Cavalli has just appointed Paul Surridge for the position
Only after three seasons, Peter Dundas, Roberto Cavalli’s previous creative director, departed, leaving the brand without a creative lead. Seven months on and the Italian fashion house has finally announced his replacement. Said to be effective immediately, British designer Paul Surridge will handle complete creative direction for all of the group’s lines of fashion.
Following the current trend of hiring seemingly unknown designers, Paul Surridge somewhat falls in this category. A graduate of Central Saint Martins, London, with a long-term experience at various luxury brands, working at Calvin Klien, Burberry under Christopher Bailey, before working under Raf Simons at Jil Sander, he eventually played the creative lead at Z Zegna through 2011 to 2014 before becoming a design consultant for Acne Studio’s menswear collection. Seeing how Surridge’s experience is more into menswear, it will be interesting to see what he will bring to Roberto Cavalli.
Paul Surridge is set to present his debut spring 2018 collection this September at Milan Fashion Week.