Google+
A definitive guide to men's premium fashion and lifestyle, as well as Hollywood celebrities.Subscribe to DAMAN
in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Michael Kors Partners with McLaren-Honda

In an unexpected turn of events, Michael Kors has announced a long-time partnership with Formula 1 team, McLaren-Honda

 

Michael Kors and McLaren-Honda announce EMEA Lifestyle Partnership

 

The American designer does acknowledge that the Formula 1 audience is a new one for his brand. But the partnership has provided a prime opportunity to familiarize itself with the European customers. It also helps that both of McLaren-Honda’s drivers, former world champions Jenson Button and Fernando Alonso, epitomize Michael Kors men who are “sophisticated, international and successful, with an appreciation for living life in the fast lane.”

As the team’s official lifestyle partner, Michael Kors’ logo will be featured on the drivers’ overalls and the McLaren-Honda MP4-31 car.

 

jenson button-michael kors x mclaren honda
Jenson Button

 

jenson button-michael kors x mclaren honda-2
Michael Kors’ logo is visible on the drivers’ overalls

 

Michael Kors and McLaren-Honda announce EMEA Lifestyle Partnership
McLaren-Honda MP4-31

 

To celebrate the launch, the designer has created 50 limited-edition men’s leather jackets, which are sold at Michael Kors’ new London flagship in Regent Street. The jackets are designed with an exclusive plaque with each piece’s unique production number.

 

Michael Kors Regent Street Store Opening Cocktail Party
Fernando Alonso during the opening of Michael Kors’ new store in London on June 22, 2016

 

Michael Kors Regent Street Store Opening Cocktail Party
Button at Michael Kors’ store opening

 

Photos: Michael Kors; Dave Benett/Getty Images for Michael Kors

 

 

Share:

Comments

Share This