In an unexpected turn of events, Michael Kors has announced a long-time partnership with Formula 1 team, McLaren-Honda
The American designer does acknowledge that the Formula 1 audience is a new one for his brand. But the partnership has provided a prime opportunity to familiarize itself with the European customers. It also helps that both of McLaren-Honda’s drivers, former world champions Jenson Button and Fernando Alonso, epitomize Michael Kors men who are “sophisticated, international and successful, with an appreciation for living life in the fast lane.”
As the team’s official lifestyle partner, Michael Kors’ logo will be featured on the drivers’ overalls and the McLaren-Honda MP4-31 car.
To celebrate the launch, the designer has created 50 limited-edition men’s leather jackets, which are sold at Michael Kors’ new London flagship in Regent Street. The jackets are designed with an exclusive plaque with each piece’s unique production number.
Photos: Michael Kors; Dave Benett/Getty Images for Michael Kors