LOYAL FRIENDSHIP. Todd Snyder has turned to close friend and loyal customer, Matt Bomer to front his latest seasonal campaign
When it comes to choosing someone to represent your brand, you want someone who won’t only represent it well, but someone who is familiar with it. For Todd Snyder, the choice of going with actor Matt Bomer, was an easy one. The both have been long time friends since they first met during the CFDA Awards five years ago. From there, a friendship bloomed between designer and actor, and when it came to choose the face for his upcoming campaign, it was only natural for Snyder turned to his friend, who happens to also be a long time loyal customer of the brand.
“We wanted to tell our brand’s story through other people,” said Snyder, “and Matt is someone who has great values and he’s a family man. He just fits our guy and who we want to be inspired by. And obviously he’s good-looking.”
For the shoot, Todd Snyder entrusted the visual abilities of English photographer Matthew Brookes. The shoot itself took place on Fire Island in New York with the beach and a few mid-century modern homes as the backdrop adding a rugged yet masculine feel to the final result. Bomer’s choice to not shave for four days before the shoot gave him a more natural manly look.
Below is the video campaign for the upcoming Fall 2017 collection featuring Matt Bomer.