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<h2>TAG Heuer&#8217;s partnership with Bundesliga runs even deeper with the appointment of Mats Hummels as one of the watch&#8217;s brand ambassadors</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-1.jpg"><img decoding="async" class="aligncenter size-full wp-image-40575" src="https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-1.jpg" alt="Mats Hummels for TAG Heuer-1" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-1.jpg 946w, https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-1-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-1-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-1-315x177.jpg 315w" sizes="(max-width: 946px) 100vw, 946px" /></a>
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<a href="http://daman.co.id/?s=TAG%20Heuer" target="_blank" rel="noopener">TAG Heuer</a> has added one more name to its already-extensive list of brand ambassadors: <a href="http://daman.co.id/?s=Mats%20Hummels" target="_blank" rel="noopener">Mats Hummels</a>, who is arguably the most suave player in Bundesliga. Previously, Hummels has also been chosen as the face of Hugo Boss and he was featured heavily in the <a title="Hugo Boss Dresses Germany National Team" href="http://daman.co.id/hugo-boss-dresses-germany-national-team/" target="_blank" rel="noopener">brand&#8217;s Euro 2016 campaign</a>.
A few months ago, though, Hummels made headlines for an entirely different reason, namely his move from Borussia Dortmund to Bayern Munchen. And some of the reactions were not exactly pretty!
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-2.jpg"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-40576" src="https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-2.jpg" alt="Mats Hummels for TAG Heuer-2" width="472" height="315" srcset="https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-2.jpg 472w, https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-2-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/08/Mats-Hummels-for-TAG-Heuer-2-315x210.jpg 315w" sizes="(max-width: 472px) 100vw, 472px" /></a>
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But, like kids are saying these days, haters gonna hate. The CEO of TAG Heuer, Jean-Claude Biver, certainly pays no heed to the negativity. “Mats is a footballer who sets the tone through his mindset and charisma,&#8221; Biver says. &#8220;He is praised for his calmness when in control of the ball and the confidence he radiates, even in high-pressure situations. He is a true embodiment of what the TAG Heuer brand stands for with its slogan #DontCrackUnderPressure.“
And what an embodiment he is. During the unveiling event, nice guy Hummels even took the occasion to raise 10.000 euros for UNICEF.
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<iframe loading="lazy" src="https://www.youtube.com/embed/eeD6vjr1RHc" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Photos: <a href="http://www.tagheuer.com/int-en/mats-hummels" target="_blank" rel="noopener">TAG Heuer</a>
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Mats Hummels is TAG Heuer’s Latest Ambassador