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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Lu Han is Nailing Cartier’s New Campaign

Although he’s no longer a member of popular South Korean boy group EXO, Beijing-born Lu Han is still nailing it

 

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For one, he’ll be starring in the upcoming American-Chinese movie “The Great Wall,” which is the most expensive film to be shot entirely in China. Moreover, the film has also been making headlines, due to its questionable choice of lead actor (Matt Damon, who is white).

Controversies aside, the movie is a further proof that Lu Han can hold his own against a list of big actors, which also includes Willem Dafoe, Andy Lau and Eddie Peng.

No wonder if Cartier China considers him as “one of the most popular representations of Chinese new generation” and invites him to be the face of Juste un Clou’s new campaign.

First designed in the 1970s, Cartier’s Juste un Clou accessory range is recognizable for its nail-like shape. Determined, energetic and powerful Lu Han has then been chosen to embody the independent and rebellious spirit of Juste un Clou.

 

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The campaign sees Lu Han starring in a series of portraits and a 45-second short film. Check out some behind-the-scene images below:

 

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