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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Logan Lerman, Matthew Beard & Billy Howle for Prada SS16

POSTER BOYS. One can be forgiven to think that Prada is doing it all over again with a squad of actors fronting the seasonal campaign

 

Logan-Lerman Prada Spring:Summer 2016
Logan Lerman

 

But the fact that the three actors picked by the Italian sartorial house are 26 years old and below can be quite intriguing. Regardless of their cinematic claim to fame, Logan Lerman, Matthew Beard and Billy Howle are relatively fresh faces at the global stage.

However, this intentional choice might have to do with what the brand’s spring/summer 2016 collection has in store: boyish styling and cuts (check out the runway show in Milan last June).

In the hands of British fashion photographer Craig McDean, these boys morph into a pack of willful young adults, readily seizing hot seats in any showbiz arena. The ever-visionary Prada might just have seen that future first.

 

Billy-Howle-Prada-2016-Spring-Summer
Billy Howle

 

Matthew-Beard Prada Spring:Summer 2016
Matthew Beard

 

 

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