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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Justin Bieber Leads the Calvin Klein Squad

WHEN THE STARS ALIGN. Calvin Klein hits an advertising homerun this season with viral campaigns featuring 19 diverse models from all walks of life and origins

 

calvin-klein-spring-2016-campaign-justin-bieber-tyrone-lebon

 

Shot by photographer and filmmaker Tyrone Lebon, the spring/summer 2016 men’s campaigns feature Justin Bieber, Kendrick Lamar and Korean top model Sung Jin Park, among others. Each is portrayed in a different scene and emblazoned with the simple phrase “I ________ in #mycalvins”—which Bieber cheekily fills with “flaunt” and “dream.”

 

Kendrick Lamar Calvin Klein Spring Summer 2016 by Tyrone Leboncalvin_klein_spring_2016_campaign_sung_jin_park_tyrone_lebon_

 

More importantly, the campaign marks the first time ever for all Calvin Klein labels Scan to be presented in one interconnected ad series.

 

 

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