F IS FOR FEARLESS. NBA star Jordan Clarkson takes the F is For concept to new heights
L.A. Lakers’ point guard/shooting guard Jordan Clarkson becomes one of the new faces on Fendi’s F is For… digital platform and showcases his fearless side in a high-spirited video.
The video shows the Filipino-American professional basketball player in a “match” against statues, heights and fear on the rooftops of Palazzo Della Civiltà Italiana in Rome. This is, of course, in line with the F is For… culture which celebrates talent, creativity, optimism and fearless confidence.
This video was created and curated by Leonetta Luciano Fendi, daughter of Silvia Venturini Fendi (whom we featured in a previous issue of DA MAN Style). Besides having a fourth generation member from the Fendi family on board as creative director, the video showcases the talents of director Lorenzo Ambrogio and also involved Cristiana Monfardini, head of the F IS FOR… platform.
More importantly, more content is coming our way starting on September 8 via the official F is for Fendi Instagram account and also on fisfor.fendi.com. So, enjoy this exclusive video which celebrates the creation of millennial-native authentic content as well as Fendi’s rich heritage, and stay tuned for more exciting surprises too.