MTV generation will approve of this
For the last few seasons, Bally has been quite consistent with the display of nerd aesthetic in their advertisements; a theme that seems to be missing from their latest campaign.
Instead, the recently released spring/summer 2017 is inspired by the ’80s. “Think MTV, Andy Warhol’s ‘Interview’, Pop Art,” says the official statement. Popping, contrasting colors that would take us back straight to the era are present in every image in the campaign. Thankfully, there’s no big hair in sight.
Following the trend found in other brands’ advertisements, Bally has also introduced their “Creative Gang” aka the faces of the campaign. Consisting of supermodel Irina Shayk and two male models Kit Butler and David Trulik, the gang is shot by New York-based fashion photographer Gregory Harris.
Also found throughout the campaign is the tagline “Bally is Super,” which was first used by the brand back in 1979. See more images from the campaign on the following pages.