Introducing NOCI, a Revolutionary Sneaker from Y-3

First unveiled during last year’s Paris Fashion Week: Men’s, the NOCI sneakers from Y-3 are the thing of the future


A model wearing NOCI 0003 model


A part of Y-3‘s dystopian-inspired spring/summer 2017 collection, NOCI is a piece of innovation in the shape of sneakers. A product of advanced technology, NOCI’s design process was realized in just six months, when most sneakers can only be completed in 14.

The design features a deconstructed silhouette, made out of different elements and fragments: TPU mesh, elastane and rubber fused with comfort-enhancing technologies such as the lightweight cushioning EVA midsole and Poron performance cushioning sockliner. NOCI is available in both low and high models.

In ambitious move, Y-3 is also launching a limited edition version of the sneakers, NOCI 0003, which was available for purchase right after the brand’s show at Paris Fashion Week: Men’s.

See all NOCI styles and colors below and on the next pages:


NOCI Low Black

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