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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Internet is Real Life in Kenzo’s New Campaign Film

Kenzo is on a roll with one spectacular short film after another

 

A photo posted by KENZO (@kenzo) on

 

Shortly after releasing the Spike Jonze-directed film for the brand’s women’s fragrance, Humberto Leon and Carol Lim of Kenzo has now unveiled the much-teased-about short feature, “The Realest Real.”

A part of Kenzo’s fall/winter 2016 ad campaign, the film is directed by Carrie Brownstein, the co-creator of TV show “Portlandia” and stars Natasha Lyonne (“Orange is the New Black”), Mahershala Ali (“House of Cards,” “The Hunger Games: Mockingjay”) and Laura Harrier (soon to appear in “Spider-Man: Homecoming). It also features an appearance by 14-year-old actress Rowan Blanchard (“Girl Meets World”) and musician Kim Gordon.

Like Kenzo’s previous films, “The Realest Real” is surreal and thought-provoking, although it’s definitely more relatable than the others, because it revolves around the subject of something that is very close to many people’s hearts: Social media, along with its ridiculousness.

Ali plays the head of “Institute of the Real and Really Real,” whose task is to make people’s comments on social media come true. For Abby (played by Harrier), her wish is to have Lyonne as her “mom” (The term “Mom” is used on social media to express admiration and fondness, and is usually directed to celebrities). What happens afterward, unfortunately, is not as Abby had hoped.

Watch the film below:

 

 

 

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