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<h2>Zac Efron took to Instagram to announce his latest role as the leading man in Hugo Boss&#8217; fragrance&#8217;s ad campaign</h2>
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<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);" data-instgrm-version="7">
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<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/BONGMdjDC37/" target="_blank" rel="noopener">A photo posted by Zac Efron (@zacefron)</a> on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-12-19T16:00:01+00:00">Dec 19, 2016 at 8:00am PST</time></p>
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<p>After landing Theo James, <a href="http://daman.co.id/?s=Hugo%20Boss" target="_blank" rel="noopener">Hugo Boss</a> has now set their eyes on another handsome young actor: <a href="http://daman.co.id/?s=Zac%20Efron" target="_blank" rel="noopener">Zac Efron</a>. Like James, the former teen star will appear in the brand&#8217;s fragrance campaign.</p>
<p>In his Instagram post, Efron mentions that he will be the new face of Hugo Man, one of Hugo Boss&#8217; men&#8217;s fragrances, starting next year. Other details have not been given as of now. In the caption that accompanies an introductory video, Hugo Boss doesn&#8217;t offer much either. They do reveal a #YourTimeIsNow hashtag, which will be the theme of the said campaign.</p>
<p>By the looks of it, we will just go ahead and guess that the campaign will be directed toward the millennials of the world. Watch the video below:</p>
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<p align="center"><iframe loading="lazy" src="https://www.youtube.com/embed/zefj4TxDZJQ?autoplay=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
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Hugo Boss Taps Zac Efron for New Fragrance Campaign