The German brand will provide off-field winning looks to its countrymen competing at the 2016 Euro
Hugo Boss has always had a close relationship with its home country’s national soccer team. The brand, for instance, has chosen soccer player Mats Hummels as one of its brand ambassadors. Hummels and his fellow team members were also donned in Hugo Boss suits when they traveled to Brazil for 2014 World Cup. You know, the one where they won the whole thing.
And now Hugo Boss is partnering again with the Germany national team for this year’s European Soccer Championships, or also known simply as Euro, which falls from June 10 to July 10, 2016.
“Together with Hugo Boss we have already succeeded in winning one World Cup, in 2014. We hope to repeat this success in France,” says Joachim Löw, the national team’s coach. During the championship, Löw and the coaching staff will be outfitted with custom-made suits by Boss Made to Measure. Meanwhile, the players—including Hummels, Mario Götze, Marco Reus, Manuel Neuer, Thomas Muller, Sami Khedira, Bastian Schweinsteiger—will be wearing slim-cut, dark gray suits from the new “Create Your Look” Line.
The athletes will also be dressed in another set of clothes for traveling purposes, which consists of a field jacket in functional nylon, a pullover in a lightweight linen and wool blend, elegant black chinos and coordinated belts and shoes.
See more pictures of the players in their best Boss looks below.