How to Survive Cannes by Dolce & Gabbana

The Italian fashion house offers a “guide to making the most of the Cannes Film Festival”


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Rule #1: Party hard


So you’re probably not in Cannes right now, attending the world’s most glamorous movie festival with the likes of Kristen Stewart, Ryan Gosling or Matt Bomer. But that doesn’t mean you can’t get yourself a movie star experience. Thanks to Dolce & Gabbana, now you can know what it feels like to live through Cannes Film Festival—sort of.

Through its ‪#‎DGLovesCannes‬ campaign, Dolce & Gabbana is giving you tips on surviving Cannes. Considering that the fashion house has dressed numerous celebrities and attendees at the annual festival, we tend to trust its professional insights.

Photographed by Luca Maria Morelli and Alessandro Maria Morelli, the campaign stars models Xavier Serrano, Kamila Hansen and Rachel Thomas. With every image in the campaign, Dolce & Gabbana presents a rule to make the most of Cannes.

Rule number one is simple: “Party hard.” It is followed by more advices such as “Pose on the Croisette” (the name of a famous road in Cannes) and “Take festival-worthy selfies.”


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Rule #2: Pose on the Croisette


In a series of images, which feature non-model, real people, Dolce & Gabbana declares, “Light up the red carpet, stand out of the crowd and make friends with the locals.” And in another, “Choose show stopping accessories, shop till you drop, chronicle every fun moment.”

See the rest of the photos from the campaign:


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Rule #3: Take festival worthy selfies


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“Light up the red carpet, stand out of the crowd”


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Making friends with the locals


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“Chronicle every fun moment”