Another day, another The Weeknd-related fashion news
It was just last week when we talked about The Weeknd opening secret pop-up stores this weekend. Earlier this week, news came out that the 26-year-old will be performing at the upcoming Victoria’s Secret fashion show in Paris (his girlfriend, supermodel Bella Hadid, has also confirmed that she will be at the event).
Today, H&M announced that The Weeknd will be the face of the brand’s menswear collection. As “the face” of the Spring Icons Selected by The Weeknd, as the collection is called, the musician gets to handpick key items and also models them in the ad campaign.
Updated on March 1:
Here are the campaign images of the collection, which is available starting tomorrow, March 2, 2017.