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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

H&M Teams Up with The Weeknd for Curated Collection

Another day, another The Weeknd-related fashion news

 

the weeknd for h&m

 

It was just last week when we talked about The Weeknd opening secret pop-up stores this weekend. Earlier this week, news came out that the 26-year-old will be performing at the upcoming Victoria’s Secret fashion show in Paris (his girlfriend, supermodel Bella Hadid, has also confirmed that she will be at the event).

Today, H&M announced that The Weeknd will be the face of the brand’s menswear collection. As “the face” of the Spring Icons Selected by The Weeknd, as the collection is called, the musician gets to handpick key items and also models them in the ad campaign.

More details regarding the collection will be released closer to the release date on March 2, 2017.

 

 

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