Not only a boutique, the new store also works as an art space
Most adults will tell you that reaching the age of 30 gives them a desire to rediscover themselves. Apparently it happens to Hermès too.
Thirty years ago, Hermès opened its store on the 541 Orchard Road, Liat Towers, Singapore. In conjunction with the anniversary, the French fashion house officially unveiled the new design of the flagship store on May 20, 2016. In Hermès’ words, though, the store has not only been redesigned, but it has undergone a “metamorphosis.”
Come to think of it, “metamorphosis” is indeed the right term to describe the new store. Located on the corner of Orchard Road and Angullia Park, the 670-square-meter store has now gone beyond a selling space. Instead, it has transformed into an exhibition space as well.
The window display, for instance, will feature a series of installations by artists around the world. Currently, it is displaying an artwork by Korean-American artist Jinnie Seo, called “Anatomy of a Gallop.”
While the third level is reserved for Hermès Home Universe, the top floor houses an art exhibition space. Named Aloft at Hermès, it is one of only five Fondation d’enterprise Hermès art spaces in the world. Until August 20, 2016, the space will be playing host to an exhibition entitled “How to Disappear into a Rainbow” by Singaporean artist Dawn Ng.
The display of art continues outside the store, where a statue of Hermès firework-maker on horseback, with his hands raised to the sky and his silk scarves fluttering in the wind, stands on the roof.
Speaking of scarves, a Jardins du Monde limited edition scarf, designed by Annie Faivre, has also been issued to mark the opening of the metamorphosed store.
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