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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Grindr Launches Its Own Fashion Collection

Streaming a designer’s fashion show is just the beginning

 

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For some time now, Grindr has gone beyond a dating app for gay and bisexual men. In fact, it has become a channel for fashion brands to introduce or promote their products. J.W. Anderson, for instance, streamed his fall/winter 2016 runway show on the app. Grindr was also one of the apps chosen by Diesel to advertise its spring/summer 2016 campaign.

So what’s next for Grindr? Launching its very own fashion collection, obviously.

It may sound like an ambitious move, but a well-intentioned and important one. Especially since the proceeds will benefit Athlete Ally’s Principle 6 campaign, which aims to fight discrimination against LGBTQ athletes. Already available online, the collection arrives at the same time as the controversial, since-deleted The Daily Beast article that unethically compromised gay athletes currently competing at the Rio 2016 Olympics.

Called the Varsity Collection, the line consists of 29 pieces that include swimming trunks, track pants, sweatshirts, shorts and T-shirts, which are designed in collaboration with design studio Print All Over Me.

 

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