FACE THE PRESSURE. #DontCrackUnderPressure has been echoed by Swiss watchmaker TAG Heuer in several of its past campaigns involving notable names, such as Cristiano Ronaldo, David Guetta and Leonardo DiCaprio, who resonate strongly with the slogan’s sentiment
New England Patriots quarterback Tom Brady is the latest figure to join the brand’s campaign this year. Elaborating on
the hashtag, he says, “I think the challenging things that you’re faced with, whether that’s a challenging situation in a game or in your life, you do the very best you can do.” Given his extensive experience in the cutthroat field of American football, there is no doubt that Gisele Bündchen’s husband will be able to embody the spirit of the brand.