Eye Catchy Campaigns of Fall/Winter 2017/2018

BEST SEASONAL STYLE. We once again assess some of the best of menswear campaigns for the chilly season, in no particular order

Wouter Peelen

Giorgio Armani

Andrey Zakharov

SHADES OF GREY Giorgio Armani tapped three models who have appeared in previous issues of DA MAN Style—namely Wouter Peelen, Jason Morgan and Andrey Zakharov—along with Aleksandar Rusic and Hao Yun Xiang to star in the brand’s fall 2017 campaign. A series of solo black-and-white images was shot by Dutch photographer Annemarieke van Drimmelen. The models can be seen sporting graphic print jackets, highlighting the multidimensional refined details of the season’s collection. Make sure to head over to Armani’s official website (Armani.com) to view the entire campaign.

Jason Morgan

Tom Ford

WICKED GAMES Tom Ford turns the heat up for the brand’s fall/winter 2017 campaign. In a series of provocative images photographed by Mario Sorrenti, the campaign features male model Jegor Venned wearing a double-breasted suit seen from an angle between the legs of female model Binx Walton, or lying down while biting her ankle boot. Throughout the images, Venned can also be seen sporting different pieces of Tom Ford’s eyewear pieces, which is undoubtedly one of the main highlights of the campaign.

Calvin Klein

ON THE ROAD Calvin Klein’s Chief Creative Officer Raf Simons reunites with photographer Willy Vanderperre to shoot the brand’s fall/winter 2017 campaign. Featuring a diverse cast of 22 fresh models (pictured from left to right are Ernesto Cervantes, Fernando Albaladejo, Leila Goldkuhl, Blesnya Minher, Julia Nobis, Jared Manhardt, Lulu and Dylan Christensen), the campaign was shot in a Californian desert against a series of billboards from Calvin Klein’s American Classics campaign, which, in case you don’t already know, include works by artist Andy Warhol. The campaign explores the cinematic and romantic outsider’s view of America—something that is heavily reflected on the brand’s Americana-themed fall/winter 2017 collection.

Bally

BEGIN AGAIN The launch of Bally’s fall/winter 2017 campaign marked a “reset” for the brand. With the enlistment of Chinese actress Tang Yan to front the brand’s latest campaign and to be its Asia Pacific spokesperson, the Swiss house stated that her happy optimism and youthful mindset would be the cornerstone of the “new Bally.” Joining the actress is aspiring model Antoine Duvernois. Together, the two were shot by Brianna Capozzi in front of a plain white background, which allows the models to portray their individuality while embodying the ethos of the brand.

Prada

VISUAL INTERPRETATION Italian house Prada unveiled several campaigns to showcase its fall/winter 2017 collection. All part of the 365 campaign, Prada’s visual stream of advertising, the first was the “Nonconformists” campaign. Shot by Willy Vanderperre in Milan on the same day as Prada’s fall/winter 2017 fashion show, these images were created before the collection was unveiled and therefore starred models like Kaissan Ibrahima (pictured), Aiden Andrews, Adam Osborne, Kerkko Sariola and Clément Chabernaud who also walked on Prada’s fall/winter 2017 runway. These images showcase the contrast between the individuality of each model and the highlights of Prada’s collection, thereby adding a sense of intimacy and honesty. Following the Nonconformists is the Auteur video campaign that starred award-winning Spanish director Pedro Almodóvar roaming around Prada’s headquaters.

Balmain

PARIS JE TA’IME Balmain’s creative director Olivier Rousteing steps behind the camera to capture the brand’s fall/winter 2017 campaign. Dedicated to the city of Paris, the campaign was described as his Paris diary as well as the most personal campaign he had presented to date. Through a series of black-and-white photos, the campaign showcased the many parts of Paris—from Balmain’s historic home at 44 rue François Premier to the Palais Royal. Naturally, the campaign wouldn’t be complete without famed models like Presley Gerber (Cindy Crawford’s son), Jon Kortarajena, Marlon Teixeira and Ton Heukels (clockwise).

 

Salvatore Ferragamo

TRUE COLORS Salvatore Ferragamo invites us on a love affair for its fall 2017 ad campaign. Dubbed “Ferragamo and I,” the campaign was shot by Walter Pfeiffer and starred British model Kit Butler standing amidst a colorful set designed by Jean-Michel Bertin. The idea behind the campaign’s interesting play of color and perspectives was to infuse the objects with life, celebrating the creativity and elegance behind the brand’s latest collection.

Hermès

VISUAL POETRY After the “Objects for Life” campaign last summer, French luxury house Hermès continues its story with a fall/winter 2017 campaign entitled “Objects come Alive.” If you’re familiar with Hermès’ collection of silk scarves then this campaign shouldn’t come off as a surprise. This time around, the brand brought out what can only be described as a rendition of a Salvador Dali-inspired painting of the famous tea party from “Alice in Wonderland.” The breathtaking campaign features pieces from Hermès’ fall/winter 2017 collection being blown by the wind. Of particular note are the oiled calfskin ankle boots and the leather shopping bag lined with downy sheepskin.

Givenchy

NEW BEGINNINGS Givenchy’s fall 2017 campaign marks a clean slate (quite literally) from the brand’s usual star-studded imagery. Titled “Transformation Seduction,” this is the first campaign under the direction of Clare Waight Keller, who succeeds Riccaro Tisci. The black-and- white images feature freshly-faced male models Elias Bouremah (top) and Kolton Bowen (bottom), and was shot by American photographer Steven Meisel. If you’re wondering what the cats (who, by the way, are wearing Givenchy collars) are all about, they’re actually a nod to the feline prints from a 1953 collection designed by Hubert de Givenchy himself.

Roberto Cavalli

SWAY WITH ME Former DA MAN Style cover model Jarrod Scott is the face of Roberto Cavalli’s fall/winter 2017 campaign. Joined by supermodel Eva Herzigova, the campaign was shot by French photographer Jack Waterlot. The result is a series of images showing the two dynamically moving together—a representation of the emotion and sensuality between lovers. Accompanying the couple shot were a series of solo photographs, where Jarrod Scott sported a fur coat with black trousers. His masculine charm, and also Eva’s womanly beauty, perfectly encapsulates the DNA of Roberto Cavalli.

Lanvin

SARTORIAL SALUTE Lanvin keeps it sleek and clean for its fall/winter 2017 menswear campaign. Featuring a stark white background, the campaign was shot by American photographer Collier Schoor. Talent-wise, the imagery stars fresh new models like Pierre Podevyn, Oleg Ulrich, Lucas Berny and Franck Otianga (left to right). As expected, they appear looking smart and polished while sporting Lucas Ossendrijver’s fall 2017 collection, including sharp suits with elements of sportswear.

Gucci

BATTLESTAR GALACTICA Gucci’s fall/winter 2017 campaign is quite literally out of this world. Combining elements from sci-fi shows of the ’50s and ’60s such as “Star Trek,” the campaign features a diverse cast of dinosaurs, aliens, humans and robots. British photographer and film director Glen Luchford took the helm of the campaign and also directed the accompanying one-minute-video. Combining his psychedelic direction with Alessandro Michele’s flamboyant clothes resulted in a vibrant composition rich in fantasy.

 

Versace

WE ARE THE WORLD The best way to describe the idea of Versace’s campaign for the season comes from none other than Donatella Versace herself. “The message of this campaign is clear and direct. It is about the unity, love and togetherness that we all need, no matter who we are or where we come from,” she said. Starring models like Valentine Rontez and Alpha Dia (left to right), the campaign was shot by Bruce Weber. Accompanying the two were notable female models like Gigi Hadid and Taylor Hill from the brand’s womenswear campaign.

Louis Vuitton

STREET LUXURY Set amidst a seemingly unfinished art studio, Louis Vuitton’s fall/winter 2017 menswear campaign exudes a feeling of control and creativity. Captured by world renowned photographer Steven Meisel, the campaign features rising models like Luc Defont-Saviard (pictured)— who also starred in Louis Vuitton’s spring 2017 campaign—and Noah Luis Brown. In a series of solo images, the two can be seen looking effortlessly chic while sporting lavish pieces such as the colorful Christopher backpack, white blazer sneakers and leather cap.

Fendi

A HOP, SKIP AND JUMP 

It’s all about fun and energy for Fendi’s fall 2017 campaign. The desert landscape of Lanzarote, one of the Canary Islands, serves as a backdrop for the brand’s adventurous spirit. The campaign encompasses a series of images and a short video starring Argentinian model Nicolas Ripoll wearing clothes heavily patched with words like “love,” “bliss,” “hope” or “yes,” all of which encapsulate the idea behind Fendi’s latest fall collection.