DEFYING GRAVITY. An 18th century invention meant to counteract the earth’s pull became the mark of quality for high-end timepieces of the 20th century
Breguet’s modern tourbillon
Video advertisements for fine watches will usually start off with a sensually slow panning shot of the entire timepiece, followed by closer shots of the dial face, bracelet and maybe the case-back. For high complication watches, there will inevitably be zoomed-in segments lovingly showing off the inner workings of the various mechanisms contained within the case. And as any horology connoisseur can tell you, nothing grabs your attention quite like a spinning tourbillon.
Jaeger-LeCoultre‘s Duomètre Sphérotourbillon Moon