Dolce & Gabbana Gets Real in New FW16 Campaign

So real, it features other brands too


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Italian heritage has always been the center of Dolce & Gabbana‘s ad campaigns. It’s also prominent in the fall/winter 2016’s campaign, which is set in the heart of Naples. But this particular campaign is nothing like its predecessors.

The brand has picked news photographer Franco Pagetti to shoot the campaign. Pagetti, who is used to covering conflicts in Iraq, Afghanistan, Kosovo and Libya, is deemed the right fit for helming the guerrilla-style photo shoot.

In the campaign, models wearing pieces from Dolce & Gabbana’s fall/winter 2016 collection are photographed while strolling through Naples’ cobbled streets and interacting with the good people of Naples. “We’re here in Naples because we think these people are the best people in the world. Very strong. With unlimited heart,” the brand explains in one of its Facebook posts. According to Dolce & Gabbana, the locals “are happy to be extras, delighted to take selfies, and enchanted to be here with us and with the models.”

The campaign then gets even more real with the appearance of items from other high-end brands. In one of the pictures, a group of Dolce & Gabbana-clad male models are seen exploring a market place where they meet a lady with a Louis Vuitton scarf around her neck. In another image, the same models share the same frame with a man in an Adidas T-shirt; the caption that accompanies the picture reads, “Naples is… real.”


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Orchestrated or not, this “guest appearance” certainly adds charm to the campaign.

Updates: See more images from the campaign below.


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