The guest list to Dior Homme’s first major show in Hong Kong includes South Korea’s acting sensation Song Joong-ki
It’s no secret that luxury brands have been setting their eyes on Asia and Asian customers in recent years. Dior Homme is one of the latest menswear brands to do so, when it held a special fall/winter 2016 runway show in Hong Kong on Friday, April 22.
This was the first time for Hong Kong to host a Dior Homme fashion show. “This show is about addressing the whole of Asia rather than [just China]. I had never had the chance to come here so it was the perfect occasion,” says designer Kris Van Assche, as quoted from WWD.
The customers seemed to respond positively, as noted by Dior Homme president Serge Brunschwig. “We have a strong representation in countries from China, Korea and Southeast Asia. You can feel the excitement in the room outside.”
That “excitement” might also have something to do with the Asian A-list celebrities who attended the show, namely Chinese actors Shawn Dou and Nick Cheung, Japanese musician Jin Akanishi and South Korean actor Song Joong-ki.
The latter’s presence, especially, had attracted an unexpected crowd. Song, who has been garnering more popularity in Asia, most particularly in his home country and China after starring in TV drama “Descendants of the Sun,” drew a group of teenage girls, who waited for him outside the after-party that followed the show.