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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Diesel’s Renzo Rosso Publishes “Radical Renaissance 60″

The fashion book is also called “Radical Renaissance 55+5″

 

SMALL_3D Cover OTB

 

Renzo Rosso has come a long way from starting Diesel in the 1978. Today, he is also the chairman of OTB, a short for Only the Brave, the fashion group of Maison Margiela, Marni and Viktor & Rolf, in addition to the aforementioned Diesel.

His and his brands’ many accomplishments have now been chronicled in a fashion book that was released on June 17, 2016 in Milan. Published in collaboration with Assouline, the book is called “Radical Renaissance 60,” or also known as “Radical Renaissance 55+5.”

 

SMALL_1. ®All right reserved

 

Featuring pictures of campaigns, photographs from runway shows and behind-the-scenes snapshots, the book is divided into five chapters: “One Man, One Group,” “Alternative Luxury,” “Artisans of Industry,” “Brave Heroes” and “Viva La Differenze.”

Judging by the description provided, the fourth chapter, “Brave Heroes,” may be the most intriguing one. Consisting of four subchapters, “Brave Heroes” is dedicated to the brands and their great designers. Diesel’s part includes interviews with Nicola Formichetti, Andrea Rosso and Andreas Melbostad; Marni’s consists of quotes from creative director Consuelo Castiglioni; Viktor & Rolf’s highlights its two head designers; and Maison Margiela’s is completed with quotes from John Galliano and a never-before-seen written “cameo appearance” by Martin Margiela himself. Moreover, each subchapter is printed on a different paper!

 

SMALL_2. ®Assouline

 

SMALL_5. ®Courtesy Diesel

 

SMALL_7. ®Maison Margiela
A collage of the design process behind the Maison Margiela fall/winter 2015 Artisanal collection, designed by John Galliano

 

“Radical Renaissance 60″ will be available in Assouline boutiques, and also in selected Diesel, Maison Margiela and Marni stores worldwide starting this summer.

 

SMALL_2. ®Nicolas Ouchenir
Calligraphic portrait of Renzo Rosso by Nicholas Ouchenir, 2015

 

SMALL_3. ®Martin Schoeller, courtesy of OTB
Photographed by Martin Schoeller

 

SMALL_4. ®Roberto Casati, courtesy Il Sole 24 Ore

 

SMALL_5.®Courtesy of Assouline all right reserved

 

SMALL_8. ®Francesco Decio, courtesy Diesel, Diesel's Creative Director-Nicola Formichetti
Nicola Formichetti, artistic director of Diesel

 

SMALL_9. ® Courtesy of Assouline all right reserved

 

 

Photos: Courtesy of Assouline, Diesel, Maison Margiela, Nicolas Ouchenir, OTB, Il Sole 24 Ore

 

 

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