American bag and shoe makers Coach have released the first collaborative effort of their iconic sneakers, the C118. Hooking up with Singaporean visual artist Michael Ng (or better known with his street-name, Mindflyer), the C118 is now overlaid with colorful illustrations.
Images mostly depicting landmarks of Singapore (the artist’s hometown) like Marina Bay Sands and Art Science Museum and New York (the birthplace of Coach itself) like Chrysler building and Statue of Liberty. This makes the leather trainers’ classic silhouette a much vibrant presence, without completely abandoning its basic elements. The brand’s monogram pattern is still visible behind the illustrations, while the heel notch and eyestay also keeps the signature chocolate tone.
Coach will continue the collaboration campaign with four other artists from China, USA and Japan. Meanwhile Mindflyer’s creation is to be released exclusively in Singapore, where a pair will be available in Coach retail stores for SGD 425.
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