Christian Louboutin has further branched out of his Frenchness
At the last Olympics, for instance, the France-originated shoe designer created the off-field outfits for Cuban athletes. And now, he has opted for Naples, Italy when choosing the setting for his brand’s fall/winter 2016 men’s campaign film.
The decision didn’t exactly come out of nowhere. Not many are aware but, although the brand is essentially French, Louboutin’s shoes are crafted at a small, family-owned factory just outside Naples.
To honor its artisans, Christian Louboutin the brand has enlisted the help of director Thibault Della Gaspera to shoot a campaign film, entitled “Les Napolitains.” The 80-second film features five influencers or Louboutin’s “Boys of Summer”—Rocky Casale, Joe Kenneth Museau, Kerri Dowridge, Daniel Timothy Randall and award-winning mixologist Nicolas Battafarano—as they roam the streets of Naples in their Louboutin shoes and accessories. Together with the film, Christian Loubutin has also released accompanying campaign images, photographed by Michael Luppi.
After watching the film, we have to admit… Seeing Louboutin’s bold and (at times) over-the-top statement shoes on five relatable guys makes them look more approachable and definitely wearable. We guess the film is successful in capturing “the unpretentious joy, warmth, light and energy of a Neapolitan summer.”
Despite it being a fall/winter 2016 campaign, the film also offers a sneak peek of the brand’s spring/summer 2017 collection. Watch the film below and try to spot them: