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<h2>FLY, FLY AWAY. Introducing Cartier&#8217;s first cologne for men in eight years, L’Envol de Cartier</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/cartier2.jpg"><img decoding="async" class="aligncenter size-full wp-image-40991" src="https://backend.daman.co.id/wp-content/uploads/2016/09/cartier2.jpg" alt="cartier2" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/cartier2.jpg 853w, https://backend.daman.co.id/wp-content/uploads/2016/09/cartier2-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/cartier2-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/09/cartier2-315x177.jpg 315w" sizes="(max-width: 853px) 100vw, 853px" /></a>
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Literally translated as &#8220;The Flight of Cartier,&#8221; L’Envol de Cartier is <a href="http://daman.co.id/?s=Cartier" target="_blank" rel="noopener">Cartier</a>&#8216;s first cologne since 2008. And the house searches high and higher to find the right inspiration for the fragrance.
How high, exactly? Try &#8220;Olympus-level&#8221; high.
The fragrance uses ambrosia (also known as mead or honey) as the main ingredient. In Greek mythology, the gods are said to eat and drink ambrosia. It also means &#8220;mortality&#8221; in English because it&#8217;s supposed to bring immortality to anyone who consumes it. The creator of the fragrance, though, is Mathilde Laurent, Cartier&#8217;s in-house perfumer, who is a mere mortal (at least that&#8217;s what we think).
L’Envol de Cartier comes with an innovative bottle that showcases Cartier&#8217;s artistry. It&#8217;s shaped like a capsule that is enclosed within a detachable glass cloche. It&#8217;s also completed with a stopper that is adorned with Cartier&#8217;s signature guilloché motif.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/cartier.jpg"><img decoding="async" class="aligncenter size-full wp-image-40992" src="https://backend.daman.co.id/wp-content/uploads/2016/09/cartier.jpg" alt="cartier" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/cartier.jpg 672w, https://backend.daman.co.id/wp-content/uploads/2016/09/cartier-300x166.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/cartier-315x174.jpg 315w" sizes="(max-width: 672px) 100vw, 672px" /></a>

Along with the fragrance, a campaign has also been launched. The campaign film zooms in on a drop of ambrosia as it flies upward toward a man&#8217;s hand before it finally reaches the sky. It also features a scene where the man and the rest of the world are turned upside down. Is it the power of the gods? Watch the film below and judge it for yourself:
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<iframe loading="lazy" src="https://www.youtube.com/embed/qJHZQ7iXlSQ?autoplay=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Cartier’s New Men’s Fragrance is Made for Gods

2016,

Ambrosia,

Cartier,

Flacon,

Fragrance,

L'Envol de Cartier,

Mathilde Laurent