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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Cartier’s New Men’s Fragrance is Made for Gods

Introducing Cartier’s first cologne for men in eight years, L’Envol de Cartier

 

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Literally translated as “The Flight of Cartier,” L’Envol de Cartier is Cartier‘s first cologne since 2008. And the house searches high and higher to find the right inspiration for the fragrance.

How high, exactly? Try “Olympus-level” high.

The fragrance uses ambrosia (also known as mead or honey) as the main ingredient. In Greek mythology, the gods are said to eat and drink ambrosia. It also means “mortality” in English because it’s supposed to bring immortality to anyone who consumes it. The creator of the fragrance, though, is Mathilde Laurent, Cartier’s in-house perfumer, who is a mere mortal (at least that’s what we think).

L’Envol de Cartier comes with an innovative bottle that showcases Cartier’s artistry. It’s shaped like a capsule that is enclosed within a detachable glass cloche. It’s also completed with a stopper that is adorned with Cartier’s signature guilloché motif.

 

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Along with the fragrance, a campaign has also been launched. The campaign film zooms in on a drop of ambrosia as it flies upward toward a man’s hand before it finally reaches the sky. It also features a scene where the man and the rest of the world are turned upside down. Is it the power of the gods? Watch the film below and judge it for yourself:

 

 

 

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