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In a series of posts from both their social media and that of their chief creative officer, <a href="http://daman.co.id/tag/riccardo-tisci/" target="_blank" rel="noopener">Riccardo Tisci</a>, <a href="http://daman.co.id/tag/burberry/" target="_blank" rel="noopener">Burberry</a> made a surprising announcement that they will be changing their logo for the first time in 20 years.
<figure id="attachment_58631" aria-describedby="caption-attachment-58631" style="width: 710px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-58631" src="https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-1-1.jpg" alt="" width="710" height="705" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-1-1.jpg 710w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-1-1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-1-1-300x298.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-1-1-315x313.jpg 315w" sizes="(max-width: 710px) 100vw, 710px" /><figcaption id="caption-attachment-58631" class="wp-caption-text">The new Burberry logo</figcaption></figure>
The new logo replaces their vintage typeface with a much updated sans serif font, giving it a cleaner and more modern look. They also released a new monogram that pays homage to founder Thomas Burberry, with his initials in different style and tone for each letters, interlocking across a familiar honey background.
<figure id="attachment_58630" aria-describedby="caption-attachment-58630" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-58630" src="https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-3.jpg" alt="" width="1024" height="771" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-3.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-3-300x226.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-3-768x578.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-3-315x237.jpg 315w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-58630" class="wp-caption-text">The new Burberry monogram</figcaption></figure>
Also read: <a href="http://daman.co.id/riccardo-tisci-burberry-collaborates-with-vivienne-westwood/" target="_blank" rel="noopener">Riccardo Tisci &#8211; Burberry Collaborates with Vivienne Westwood</a>
Burberry and Tisci worked together with graphic designer Peter Saville in the making of the new brand identity. Tisci seem to have found inspirations from the house&#8217;s archives where he found classic logos and monograms, making sure that Saville applied that into design considerations.
https://www.instagram.com/p/Bl-Lox3ne2Q/
Since joining the British fashion powerhouse to replace Christopher Bailey in March, Tisci is expected to bring new revolutionary touches into the brand &#8211; something he&#8217;s done before at Givenchy. And with the unveiling of Burberry&#8217;s new logo, it seems the predictions are closer to being realised.
<figure id="attachment_58637" aria-describedby="caption-attachment-58637" style="width: 1024px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-58637" src="https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-4.jpg" alt="" width="1024" height="575" srcset="https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-4.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-4-300x168.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-4-768x431.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2018/08/Burberry-New-Logo-4-315x177.jpg 315w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-58637" class="wp-caption-text">Riccardo Tisci</figcaption></figure>
An avant garde from the get go, Riccardo Tisci is mostly known for being ahead of his time. His designs and campaigns reflects accurate predictions of how the trend and culture will shaped into. Tisci&#8217;s first collection for Burberry will grace the London Fashion Week this September.

Burberry Unveils New Modernized Logo