In a series of posts from both their social media and that of their chief creative officer, Riccardo Tisci, Burberry made a surprising announcement that they will be changing their logo for the first time in 20 years.
The new logo replaces their vintage typeface with a much updated sans serif font, giving it a cleaner and more modern look. They also released a new monogram that pays homage to founder Thomas Burberry, with his initials in different style and tone for each letters, interlocking across a familiar honey background.
Burberry and Tisci worked together with graphic designer Peter Saville in the making of the new brand identity. Tisci seem to have found inspirations from the house’s archives where he found classic logos and monograms, making sure that Saville applied that into design considerations.
Since joining the British fashion powerhouse to replace Christopher Bailey in March, Tisci is expected to bring new revolutionary touches into the brand – something he’s done before at Givenchy. And with the unveiling of Burberry’s new logo, it seems the predictions are closer to being realised.
An avant garde from the get go, Riccardo Tisci is mostly known for being ahead of his time. His designs and campaigns reflects accurate predictions of how the trend and culture will shaped into. Tisci’s first collection for Burberry will grace the London Fashion Week this September.
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