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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Brooklyn Beckham-Helmed Burberry Campaign is Out and It Looks Decent

Judge them for yourself

 

A video posted by Burberry (@burberry) on

 

When Burberry first announced that it was hiring Brooklyn Beckham—celebrity offspring, Instagram star, avid photographer, black-and-white picture enthusiast, Chloe Grace Moretz’s boyfriend—to shoot the ad campaign of Burberry Brit, its new fragrance collection, some people were unhappy, to say the least.

Burberry has now released the resulting images, along with the two new fragrances that they represent, Brit Splash for boys and Brit Sheer for girls. And they look decent, actually.

 

A photo posted by Burberry (@burberry) on

 

The models featured are Lewis Helim, Ben Rees, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis; all of whom are around Beckham’s age. An accompanying video shows the teens, Beckham included, as they’re out and about in uncharacteristically sunny London.

 

 

A complete opposite of Burberry’s previously released, sexually charged fragrance Mr. Burberry, Brit Splash is all about youth and “the electric energy of London.” The water-based fragrance arrives just in time with the start of summer.

 

burberry brit

 

 

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