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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Anya Hindmarch To Launch Men’s Collection

A men’s capsule collection is coming next month

 

Anya Hindmarch-Men

 

For years, Hindmarch has been designing her cheeky and playful bags and accessories exclusively for women. But, surprise! Men love them too!

She tells New York Times, “Men were coming in and buying pieces that were part of our women’s collection, as well as ordering pieces from our bespoke shop, where customers are pretty much split 50-50 between the sexes, so we thought we might as well do it in a more organized way.”

 

Anya Hindmarch-Credits anyahindmarchcom

 

That’s why Hindmarch is not worried about designing her first men’s collection. “We didn’t need masses of differentiation,” she says. “Men’s hands are bigger, so we had to change the size of some handles and proportions, and women tend to wear more cross-body bags, but that’s about it.”

Called Anya Hindmarch Men’s, the capsule collection will consist of a leather backpack, tote and quasi-briefcase, in addition to small leather goods and sneakers. All of which will be, obviously, adorned with Hindmarch’s signature embellishments.

 

 

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